We
do one thing very well. We negotiate multi-year, multi-million dollar
exclusive product placement and co-marketing agreements between large hospital systems and major consumer brands. Then we oversee the implementation of these
agreements and provide ongoing auditing and account management for the
entire term.
We have had the most success with a particular sub-set of this kind of an agreement--exclusive pouring rights contracts with Coke or Pepsi.
With these exclusive pouring rights agreements, our
hospital system clients enjoy significant net savings, new revenue
streams, aggressive and consistent pricing and much greater transparency
with respect to every facet of their beverage purchasing and
distribution.
The beverage partner of our health care client
enjoys 100% exclusivity in the perennially strong and growing health
care sector.
Patients, visitors and staff on campus enjoy the
entire breadth of our beverage partner's product portfolio, more access
to healthy beverages in particular and world-class merchandising
strategies.
